Sunday, 9 February 2014

Start Your Online Business and Be an Enterpreneur

Last week, we talked about what search engine optimization is and why you – as a 

small business owner – should care. But that said, knowing what SEO is pretty 

different from knowing how to implement this science on your own website!

Now, what you need to keep in mind is that SEO can be complex. Companies like 

Google and Microsoft employ some of the smartest scientists and mathematicians to 

make their algorithms as effective as possible. If you dig too deeply into the 

recommendations made by SEO strategists, you’re bound to feel overwhelmed.

So instead of stressing yourself out, start with any of the following seven SEO 

techniques. All of them can be easily implemented whenever you have a spare hour, 

making proper website optimization an attainable goal for even the “non-techiest” 

of small business owners.

Technique #1 – Optimize your title tags

Every page on your website should have its own unique title tag. However, not all 

title tags are created equally!

From an SEO perspective, a good title tag should:

Be no more than 70 characters (including spaces)
Include both product- or service-related keywords and your company’s brand name
Be both intriguing and informative enough to prompt search engine users to click 

through to your page (as title tags are typically used in the snipped displayed in 

the natural search results)
To see what this all looks like in real life, let’s look at a hypothetical example 

of how this and the following SEO techniques could be put into practice…

Suppose you run an auto body shop in San Francisco, CA. You’ve recently launched a 

new website which includes a page on your current specials. After conducting your 

keyword research, you’ve decided to target the phrase “auto body coupon,” along 

with location modifiers that put your website in front of consumers in your city.

In addition, as you’re crafting your title tags, avoid “keyword stuffing” these 

important fields. Title tags that are no more than a string of all your website’s 

target keywords (in this example, something like “Auto Body Coupons, Auto Body 

Discounts, Auto Body Savings”) frustrate visitors and can lead to over-

optimization penalties by the search engines.

Technique #2 – Create compelling meta descriptions

Along with your title tags, the section of every page on your website should 

contain a customized meta description. These brief page summaries should be no 

more than 150-160 characters long and should include at least one mention of your 

page’s target keyword phrase.

Following our previous example, your meta description could read something like 


“Need quality auto body repair work done at a discount price? Check out the latest 

auto body coupon codes from Frank's Auto of San Francisco, CA.”

While meta descriptions don’t hold nearly the SEO weight that they used to, their 

presence in the snippets found on search engine results pages plays an important 

role in your site’s overall click-through rate (CTR). By writing your meta 

descriptions in a way that captures search users’ attention, you’ll increase the 

number of visitors who choose to click on your listing compared to your 


Technique #3 – Utilize keyword-rich headings

Both the title tag and meta description should be included in the section of every 

page on your website – but what about the rest of your page’s content?

When it comes to your pages’ body text, one of the best things you can do to 

improve your overall SEO value is to include <h2> and heading tags containing your 

target keyword phrases in your content. Not only do the search engines place added 

weight on the words found in these particular tags, the visual relief they provide 

to your website’s readers will help them to move more efficiently through your 

site’s content.

Technique #4 – Add ALT tags to your images

If you choose to add images to your web pages, make sure to add ALT tags to them 

as well.

ALT tags originally came about to provide visually impaired website visitors using 

text-to-speech devises with additional information about the content on their 

screens. And though this initial purpose is still valid, the content found in 

these fields is also important when it comes to SEO.

Again, you shouldn’t “stuff” your ALT tag full of target keywords and keyword 

variations. Instead, use your ALT tags to clearly and accurately describe your 

website’s images, working in keyword phrases as they occur naturally.

Technique #5 – Create a sitemap

In the world of SEO, the search engines’ indexing programs – commonly referred to 

as “spiders” – play the important role of analyzing new websites (or new content 

added to existing websites) and adding their content to the lists of pages that 

can be displayed in response to user queries.

As a result, facilitating the easy movement of these spider programs throughout 

your own site is an important part of optimizing your content for natural search 


One of the best things you can do to help the spiders index your website is to 

create a sitemap – a page listing links to all the other pages on your site. There 

are plenty of different automated tools that can generate these important pages 

for you, though you can always create a sitemap by hand if your site is small.

Technique #6 – Build internal links between pages

Another way to help the search engine spiders to catalogue all of your site’s 

pages is to create internal links that connect your different pieces of content.

As an example, instead of simply linking to your “Contact” or “About Us” page from 

your navigation bar, consider adding text links to these pages from within the 

body content found on your home page. Doing so is a great way to help your 

visitors find the information they’re looking for, in addition to providing a 

major SEO boost to your site’s content.

Technique #7 – Update your site regularly

One final SEO technique you’ll want to implement is to update your site 

periodically. Because the search engines’ top priority is serving up the results 

that will best meet their users’ needs, they prefer to share websites that contain 

the latest, most up-to-date information. In addition, the more content you post to 

your site, the more keywords your website will include – increasing your odds of 

generating search engine traffic.

The easiest way to make regular updating a part of your SEO strategy is to create 

a company blog or news section. Either one of these tools will help you to connect 

with your readers, while also appeasing the search engines’ desire for fresh 


Unfortunately, implementing these seven basic SEO techniques on your website alone 

isn’t enough to guarantee that your site will reach the coveted top spot in the 

search engine results pages for your chosen keyword phrases overnight. 

Realistically, SEO is a process that takes time to deliver results – though many 

new webmasters find this frustrating.

Instead of getting overwhelmed by the number of different SEO techniques out 

there, start with these seven basics. Over time and with continued commitment to 

pleasing both your readers and the search engines, you will start to see results!


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Blog 1
A world of airplanes

Topic : Dassault Falcon 2000 Transcontinental range mid to large size corporate jet 

Blog 2 
Finance and Forex

Topic : Investment Banking

Blog 3 

Topic : Start Your Online Business and Be an Enterpreneur 

Blog 4 

Topic : Can I Be a Model?

Blog 6
Travel and Toursim

Topic : Chennai To Shirdi Triambakeshwar Flight Tour Package

Blog 7
Earn Money

Topic : 10 Magic-Like Ways To Multiply Your Orders

Blog 8
Best Honeymoon Places to Visit

Topic : Rajasthan Travel Packages

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