How to Get Ideas for Your Website Content !!!!
Articles and ContentGoogle and the other search engines are all about fresh,
relevant content. Yet, fresh, relevant content requires fresh, relevant ideas.
What happens when you’ve tapped out your own expertise and are out of ideas? If
you are going to provide your readers, and the search engines, with something new,
you need a source for those ideas. How can you find those ideas and avoid the
temptation to simply rehash everything that’s already been said on a topic?
Consider these options.
Whatever your niche is, you need to read up on it. Subscribe to blogs and
newsletters in your niche, and read them when they come into your inbox. The more
you read, the more ideas will start floating around your head.
Now, reading up on your niche does not mean that you take the blog posts and
newsletter articles and re-hash them for your audience. You need to come up with
your own take on an issue or your own spin on a topic. However, being well-read
will help you be aware of the industry’s latest changes, and you can use those to
come up with new topic ideas.
Keyword research can do more than just boost your rank in the search engines.
Researching keywords can spark more ideas as you see related search terms that are
appropriate for your niche. And, since these are terms people are searching for,
you will be able to write on topics that will rank high in the search engines.
The next time you are doing keyword research, keep a pen and paper handy. As you
are looking over the keywords listed for your topic, jot down content ideas that
pop into your head. You will end up with a long list of ideas if you do this
Check the Competition
Do you have a competitor who is ranking well? Why not take a look at their site to
see what they are writing about? Again, don’t copy the same ideas, but use them as
a sounding board to see what people are reading over there. Is there something on
their site that gives them a serious advantage?
If you find something that is giving the competition an advantage, use that to
create your own edge. Don’t take the same idea, but find your own similar niche
Listen to Your Readers and Customers
Your readers and customers can be a great source for ideas. Do they have a
question about your niche or your product? Use it to create some content. Not only
will your content be fresh, but it will also be directly answering something your
readers want to know. This can encourage social shares and organic traffic and,
most importantly, meet a need for your target audience.
So how can you do this, practically speaking? First, you need to be involved in
your online community. If you have a forum, read it and listen to what people are
asking. If you have a blog, read the comments. If you have an item that you sell,
find out what customer service has been asking. Make a list of common questions
and concerns, then do some keyword research to see how you could address these
concerns in an optimized way.
Look at the News
If your topic is something that is regularly in the news, you need to subscribe to
news alerts on your topic. Then, when something in the industry changes, you can
write about it right away. Even if all you have time to do is provide a short
blurb and your opinion on the change, it will help establish your site as an
authoritative option. Over time, your readers will trust that they can come to you
to get the first insights into those changes. The more organic traffic you get in
this way, the better your overall online marketing and search engine optimization
results will be.
If you are going to succeed in online marketing, you need to do a little work and
keep the content on your site relevant and fresh. With a little bit of research
and a lot of creativity, you can keep your website hopping with the kind of
content that helps your readers and appeals to Google. This, in the end, will
improve your overall marketing efforts and give you greater success.
The Importance of Keyword Research for Your SEO Efforts
When you get ready to actively market your business online more than
likely your first stop will be with search engine optimization (SEO).
The most important ingredient to search engine optimization will be
properly conducted keyword research for your website. Keyword research
alone could make or break your online game,,.
If not done properly you could be missing out on very valuable keywords. If you do
not take your time you could put keywords on pages that don’t belong or target
keyword in your pay per click campaign that do nothing but produce clicks and burn
through your marketing and advertising budget. When conducting keyword research
there are some things you should be looking out for.
1. What Niche do you want to be In? You will have to find out what type of
group you want to be visible to and get inside their shoes in order to figure out
what types of keywords will fit best on your website. Really find out and isolate
what type of products you are servicing and find all the niche keywords and
phrases that revolve around that niche. Don’t always worry about targeting all the
high volume keywords because they receive the most traffic. Long tail keyword
phrases often times convert the best when it comes to SEO and PPC. The long tail
phrases are usually conducted by web users who know exactly what they are looking
2. Budget: Budget meaning how much of a marketing budget do you have to go
after competitive keywords? If you are a one person company starting out you will
need to bring some heavy ammo to go after the same keywords that your competition
that might have been around for 5-10 years and is established is going after. It
is important to not only target the very competitive keywords but also the
keywords that have medium amounts of traffic and also low. You have to remember
that SEO is long term and you won’t be visible over night.
3. Competition: Take a long hard look at your competition to see what it is
that they are targeting. It is always important to take a look at what your
competitors are targeting for keywords on their website when you starting
conducting your keyword research. You know what they say; the best offense is a
good defense. It is always important to know what types of keywords your
competition is going after so you can gauge just how much of an effort you will
need to put out there in order get into the same area.