Sunday, 23 June 2013

Blogs are great tools that every online marketer can use to drive

1. Why Blogging is Important  for Web Developers and SEO Professionals?

Blogs are great tools that every online marketer can use to drive 

traffic to a website. A few years ago, blogging was used as personal 

hobby where persons shared their views, expressed their feelings on 

certain subjects of their interest but now the scenario has changed.
Today, Blogging has become very much necessary for Web Developers and 

SEO Professionals for the promotion of their sited as it lead to bulid 

up more organic traffic. They use blogging as one of the online 

promtional tool.
The main one aspect of blogging is that it  help an SEO Proffesional to 

develop trust among its customers and build strong clintele as fulfiling 

customers' expectations are the ultimate goal of any SEO company.

Secondly, an updated and intersting blogging helps in increasing 

connectivity with the readers which helps to generate more and more 


Thirdly, Blogging is a perfect medium of interaction globally and 

provides with a wide range of potential customers.

Fourthly, it helps a SEO Professional to improve its SEO ranking through 

its knowledgeable blogs which gives him recognition on various search 

engines like, etc

Fifthly, Blogging helps in generating instant feedbacks from the 

customers or readers throgh their comments.

Thus , blogging can be used to promote a launch of a new product, to 

promote a website,to increase web traffic on a site or to attract more 


2. What is the Importantance of on line chating  for an SEO 

Professionals ?
Why a Professional  Profile Picture is very Important for SEO ?

SEO professionals are the iconic knowledge workers.SEO is a service, and 

like all services, it’s not just about the product. It’s also about the 

after sales, the pre sales, the customer relations and customer 

satisfaction. No matter how good you get, if you cannot keep your 

customer happy, then you may not be around for very long. And online 

chatting helps you to recieve instant feedback from your customers and 

solve their queries in hand so that they remain satisfied.

Social networking is very important for any SEO Professional to keep the 

audience engaged and this can be very much affected by your personality 

which is potrayed by your profile picture. 
There is a famous saying: " what you see is what you believe." 

Whether you are a corporate, a start up, a growing company, a designer 

or just an individual,a proper professional profile picture should be 

uplaoded. This will also help one in branding himself/herself.

3. How an Smart  SEO Professionals can take full Advantage of Global 

Recession ?

Global recession is a period of international economic downturn.A 

decrease in income is the major effect of recession in the economy. As 

persons try to save more, this reduces sales therefore there is a result 

of no profits. People try to become money savers. This leads to cost cut 

in marketing and advertisements of their products but a proficient 

Webmaster can see an opprtunity here as well by using his online 

marketing skills and promotion through blogs, emails, online banners and 

advertisements on websites,etc. as the recession time will never affect 

the internet usage.

4. What is Productivity ? Why it is very Important for Web Developers in 

Global Recession ?

Productivity is the ratio of output to its input. It is the measure of 

quality of having power to produce results even with less resources.
In other words, Productivity is a critical determinant of cost 

For Eg. : The productivity for a SEO professional will be the numbers of 

hits and clicks i.e. the amount of traffic he is able to generate on his 


Bad times are hard on overweight companies and over-leveraged start-ups, 

but can be kind to small agencies and internet savvy people. The 

qualities that help a SEO Professional land a project are the same in 

good times or bad. Suppose if things are slow, email former clients, 

focus the email on wishing them a happy holiday and asking how they’re 

doing. This will help you in maintaining the relations with customers 

and also retaining those customers.As a bonus, once the recession ends, 

your hard-won account management skills will help you take your business 

to the next level. Thus, Productivty growth is improtant to any kind of 

industry to meet its obligations and improve its competitiveness in the 


5. What is Link Building ? Why it is very Important for an Web Developers in Global Recession ?

For search engines that crawl the web, links are the streets between 

pages.Through links, engines can not only analyze the popularity of a 

website & page based on the number and popularity of pages linking to 

them, but also metrics like trust, spam, and authority. Trustworthy 

sites tend to link to other trusted sites, while spammy sites receive 

very few links from trusted sources.

Link building, can be said as another essential aspect of professional 

SEO services, can seriously increase the popularity of a website among 

the top search engines,these services form cost-effective and affordable 

SEO service.
Link building may be 1-way , 2-way, 3-way or 4-way depending on the need 

a person. Link building can also be developed through "search image 

optimization" which acts as a very serious work tool.

Links aren't everything in SEO, but search professionals attribute a 

large portion of the engines' algorithms to link-based factors. 

One of the best example is that of Google which uses links to measure 

the authority of web pages. If a web page attracts links from other 

pages Google's algorithm,the software it uses to rank pages and decide 

which page is number one for a search result, increases the importance 

of a page.
Following certain strategies of link building will help a SEO Profession to cope up with the recessional period :

1. Create a blog
Creating content on a consistent basis not only builds links internally,  but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies.

2. Interlink
This is something that most people overlook, but it is one of the best 

way of link building.Internal links are HUGE for link building because 

you can control everything about them, from the location on the page to 

the anchor text.

3. Resources/Links Pages
Other webmasters have created links or resource pages, and these are 

legitimate opportunities to get links. If the links on that page are 

relevant, you've got a chance.

4.Profile link
If you sign up to become a member for a site, you'll get a link in your 

profile. Well, not every site. Some sites will allow quality links in 

your profile, while others won't.
Also uploading of your professional profile picture will help you in 

developing recognition.

5.Ask people you know for a link
Though organic web traffic is preferable but to overcome recessional 

effects you can ask people to add up the links. Whether it's your 

friends, relatives, employees, colleagues, business partners, clients, 

or anyone else, ask them for a link. Someone you know has a website or 

blog, so take advantage.

The other ways may be through videos submission, user rating 

reviews,build relationships, link outs, research competitors,etc.

6. Why some Technical knowledge of Products is Important for SEO 

Professionals ?

A SEO professional should be creative,technical,strategic and analytic 

in his/her thinking i.e. he should be a multidimensional talented 

person. A professional in internet marketing services shoul have diverse 

range of technical knowledge in the best manner possible.
Search Engine Optimization is all about innovations and optimizing the 

websites and web pages and improving the volume and quality of traffic 

to these sites via natural search results.
Web designing and SEO go hand in hand,therefore an individual who is the 

part of SEO service industry should be technically proficient.Thy should 

know the use of graphic software, front-end development tools and 

technologies such as HTML, CSS and JavaScript etc.

7. How a good presence on Internet can make work easy for a  Smart  Web 

Developers and SEO Professionals  ?

In the era of modernization and globalization , Internet has proved to 

be a boom to all. Today, its very easy to reach out to all the potential 

customers not only to India but all over the world. And this can be 

efficiently achieved by the use of tools provided by internet. 
Online presence is the best way to reach today's customers.With more 

people shopping, hiring services, and searching for products online, 

your website may be the only way some of your customers do business. 

Search Engine Optimisation (SEO) is one of the main components of a well 

designed website. By making the most of search engine algorithms, SEO 

can connect you with potential customers that can make your business 

more successful.

A well proficient SEO use keywords in his advertisements, blogs, 

banners,articles that put their websites at the top os serach engine 

rankings. These keywords help the search engines to put your websites on 

top when a potential customer searches for the product or service you 

Eg : AeroSoft Corp | Best Aviation SEO Services... 
KEYWORDS :[AeroSoft Corp Finest in Asia, Aviation SEO in           

Asia,Linkbuilding, Domain Parking - AeroSoft Corp | Best           

Aviation SEO Services in Asia, AeroSoft Corp Aviation           

classified ads in India ]

Eg : Best Study Material For All Professional... 
KEYWORDS : [Best Study Materials for BE, MBA, MCA, Best books Best MCA   

         college, Top Colleges of India| | Notes |Notes for mca          

  students | MCA Syllabus | MCA Colleges | online MCA - Best            

MCA study Material | MCA books | Best MCA college ">]

Also link building, image search optimization, etc helps a professional 

to increase his/her online presence and capture a hold on the very vast 

internet market.

8. What are the good tools there on Internet   ?  How a SEO Professional can take full use of them  ? 

Some of the good tools on internet and their uses to a SEO Professional are listed below : a free Screen-cast service that I use for quick tutorials.
2.Camtasia  same as but it cost 190 dollars, of course it has more features!  the famous link shortener! Adding a + at the end of each url and you get very useful stats. Save files online. If you are clever you can get up to 50 gigabytes for free.  saving photo onlien is free!
6.Sugarsynch just like dropbox with some smart features. where I save family picture and blogue pictures. another solution for bookmarking. I use extensively! a skype alternative.
10.Skype  use it all the time. word clouds ., the new social network. best place for networking. my twitter news letter.  The best blogging plate-form to my opinion.

9.What is Branding ? What is Co-Branding ?How will you Brand  your 

Product / Project?

'Branding' is the process involved in creating a unique name and image 

for a product in the consumers' mind, mainly through advertising 

campaigns with a consistent theme. Branding aims to establish a 

significant and differentiated presence in the market that attracts and 

retains loyal customers.
 Eg : is a renowned brand in Aviation SEO industry.

A brand is often the most valuable asset of a Corporation. Brand owners 

manage their brands carefully to create shareholder value, and brand 

valuation is an important management technique that ascribes a money 

value to a brand, and allows marketing investment to be managed to 

maximize shareholder value. 

Proper branding can result in higher sales of not only one product, but 

on other products associated with that brand. For example, if a reader 

trust the blogger then he will follow his blogs regularly.Brand is the 

personality that identifies a product, service or company (name, term, 

sign, symbol, or design, or combination of them) and how it relates to 

key constituencies: customers, staff, partners, investors etc. 
Branding is a very important tool used in internet marketing. It is one 

of the most valuable elements in advertising and helps to keep people 

engaged by offering special and unique qualities or characterstics.

Branding of a product/project seeks careful brand management relevant to 

the target audience.It should represent the sum of all valuable 

qualities of a product to the consumer.A brand which is widely known in 

the marketplace acquires brand recognition. When brand recognition 

builds up to a point where a brand enjoys a critical mass of positive 

sentiment in the marketplace, it is said to have achieved success. Brand 

recognition is most successful when people can state a brand without 

being explicitly exposed to the company's name, but rather through 

visual signifiers like logos, slogans, and colors.
  For eg : Puma is known by its symbol 'tiger' , AerSoftCorp is known by 

its logo of an Aeroplane ,etc

'Co-branding' is a marketing partnership between at least two different 

brands of goods or services. Cobranding is a useful strategy for many 

businesses seeking to increase their sales and cash flow. Many different 

types of businesses use this strategy, such as retailers, restaurants, 

car makers and electronics manufacturers. Studies indicate that 

cobranding is an effective method of increasing customer loyalty.
Co- branding may be explaned like the partenership between my branding 

as an individual and AeroSoftCorp's branding as a company. We together 

can achieve our goals more effeciently. In the online world there have 

been fewer co-branding successes. Furthermore, many online companies 

think they are pursuing co-branding when in fact they are pursuing 

strategic partnerships. Partnerships, which have different goals than 

co-brands, are a way of leveraging a corporation’s own strengths and 

softening its weaknesses via a joint effort with another firm. 

10 What is Webmaster tools ?  Explain Bing and Yahoo Webmaster tools ?

 Webmaster tools are the tools which provides you with detailed reports 

about your pages' visibility. Like,Google Webmaster Tools is Google's 

free service for webmasters. It is a free program that will help the 

average user understand how Google sees the website.It is part of a 

marketing effort to reach out to Webmasters and promote Google services. 

This is borne out by the fact that the tool does NOT cover search 

results from other search engines, such as Bing, Yahoo, or Baidu - 

something that is not clearly highlighted and understood by users.

Bing and Yahoo Webmaster Tool are a search service as part of 

Microsoft's Bing search engine which allows webmasters to add their 

websites to the Bing index crawler. The service also offers tools for 

webmasters to troubleshoot the crawling and indexing of their website, 

sitemap creation, submission and ping tools, website statistics, 

consolidation of content submission, and new content and community 

Bing announced two new features for Bing Webmaster Tools. First, you can 

now see more details on malware issues impacting your site and be able 

to submit a malware re-evaluation request. Second, you can now geo-

target specific pages, directories or your whole site within Bing 

Webmaster Tools. 


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

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