1. Why Blogging is Important for Web Developers and SEO Professionals?
Blogs are great tools that every online marketer can use to drive
traffic to a website. A few years ago, blogging was used as personal
hobby where persons shared their views, expressed their feelings on
certain subjects of their interest but now the scenario has changed.
Today, Blogging has become very much necessary for Web Developers and
SEO Professionals for the promotion of their sited as it lead to bulid
up more organic traffic. They use blogging as one of the online
The main one aspect of blogging is that it help an SEO Proffesional to
develop trust among its customers and build strong clintele as fulfiling
customers' expectations are the ultimate goal of any SEO company.
Secondly, an updated and intersting blogging helps in increasing
connectivity with the readers which helps to generate more and more
Thirdly, Blogging is a perfect medium of interaction globally and
provides with a wide range of potential customers.
Fourthly, it helps a SEO Professional to improve its SEO ranking through
its knowledgeable blogs which gives him recognition on various search
Fifthly, Blogging helps in generating instant feedbacks from the
customers or readers throgh their comments.
Thus , blogging can be used to promote a launch of a new product, to
promote a website,to increase web traffic on a site or to attract more
2. What is the Importantance of on line chating for an SEO
Why a Professional Profile Picture is very Important for SEO ?
SEO professionals are the iconic knowledge workers.SEO is a service, and
like all services, it’s not just about the product. It’s also about the
after sales, the pre sales, the customer relations and customer
satisfaction. No matter how good you get, if you cannot keep your
customer happy, then you may not be around for very long. And online
chatting helps you to recieve instant feedback from your customers and
solve their queries in hand so that they remain satisfied.
Social networking is very important for any SEO Professional to keep the
audience engaged and this can be very much affected by your personality
which is potrayed by your profile picture.
There is a famous saying: " what you see is what you believe."
Whether you are a corporate, a start up, a growing company, a designer
or just an individual,a proper professional profile picture should be
uplaoded. This will also help one in branding himself/herself.
3. How an Smart SEO Professionals can take full Advantage of Global
Global recession is a period of international economic downturn.A
decrease in income is the major effect of recession in the economy. As
persons try to save more, this reduces sales therefore there is a result
of no profits. People try to become money savers. This leads to cost cut
in marketing and advertisements of their products but a proficient
Webmaster can see an opprtunity here as well by using his online
marketing skills and promotion through blogs, emails, online banners and
advertisements on websites,etc. as the recession time will never affect
the internet usage.
4. What is Productivity ? Why it is very Important for Web Developers in
Global Recession ?
Productivity is the ratio of output to its input. It is the measure of
quality of having power to produce results even with less resources.
In other words, Productivity is a critical determinant of cost
For Eg. : The productivity for a SEO professional will be the numbers of
hits and clicks i.e. the amount of traffic he is able to generate on his
Bad times are hard on overweight companies and over-leveraged start-ups,
but can be kind to small agencies and internet savvy people. The
qualities that help a SEO Professional land a project are the same in
good times or bad. Suppose if things are slow, email former clients,
focus the email on wishing them a happy holiday and asking how they’re
doing. This will help you in maintaining the relations with customers
and also retaining those customers.As a bonus, once the recession ends,
your hard-won account management skills will help you take your business
to the next level. Thus, Productivty growth is improtant to any kind of
industry to meet its obligations and improve its competitiveness in the
5. What is Link Building ? Why it is very Important for an Web Developers in Global Recession ?
For search engines that crawl the web, links are the streets between
pages.Through links, engines can not only analyze the popularity of a
website & page based on the number and popularity of pages linking to
them, but also metrics like trust, spam, and authority. Trustworthy
sites tend to link to other trusted sites, while spammy sites receive
very few links from trusted sources.
Link building, can be said as another essential aspect of professional
SEO services, can seriously increase the popularity of a website among
the top search engines,these services form cost-effective and affordable
Link building may be 1-way , 2-way, 3-way or 4-way depending on the need
a person. Link building can also be developed through "search image
optimization" which acts as a very serious work tool.
Links aren't everything in SEO, but search professionals attribute a
large portion of the engines' algorithms to link-based factors.
One of the best example is that of Google which uses links to measure
the authority of web pages. If a web page attracts links from other
pages Google's algorithm,the software it uses to rank pages and decide
which page is number one for a search result, increases the importance
of a page.
Following certain strategies of link building will help a SEO Profession to cope up with the recessional period :
1. Create a blog
Creating content on a consistent basis not only builds links internally, but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies.
This is something that most people overlook, but it is one of the best
way of link building.Internal links are HUGE for link building because
you can control everything about them, from the location on the page to
the anchor text.
3. Resources/Links Pages
Other webmasters have created links or resource pages, and these are
legitimate opportunities to get links. If the links on that page are
relevant, you've got a chance.
If you sign up to become a member for a site, you'll get a link in your
profile. Well, not every site. Some sites will allow quality links in
your profile, while others won't.
Also uploading of your professional profile picture will help you in
5.Ask people you know for a link
Though organic web traffic is preferable but to overcome recessional
effects you can ask people to add up the links. Whether it's your
friends, relatives, employees, colleagues, business partners, clients,
or anyone else, ask them for a link. Someone you know has a website or
blog, so take advantage.
The other ways may be through videos submission, user rating
reviews,build relationships, link outs, research competitors,etc.
6. Why some Technical knowledge of Products is Important for SEO
A SEO professional should be creative,technical,strategic and analytic
in his/her thinking i.e. he should be a multidimensional talented
person. A professional in internet marketing services shoul have diverse
range of technical knowledge in the best manner possible.
Search Engine Optimization is all about innovations and optimizing the
websites and web pages and improving the volume and quality of traffic
to these sites via natural search results.
Web designing and SEO go hand in hand,therefore an individual who is the
part of SEO service industry should be technically proficient.Thy should
know the use of graphic software, front-end development tools and
7. How a good presence on Internet can make work easy for a Smart Web
Developers and SEO Professionals ?
In the era of modernization and globalization , Internet has proved to
be a boom to all. Today, its very easy to reach out to all the potential
customers not only to India but all over the world. And this can be
efficiently achieved by the use of tools provided by internet.
Online presence is the best way to reach today's customers.With more
people shopping, hiring services, and searching for products online,
your website may be the only way some of your customers do business.
Search Engine Optimisation (SEO) is one of the main components of a well
designed website. By making the most of search engine algorithms, SEO
can connect you with potential customers that can make your business
A well proficient SEO use keywords in his advertisements, blogs,
banners,articles that put their websites at the top os serach engine
rankings. These keywords help the search engines to put your websites on
top when a potential customer searches for the product or service you
Eg : AeroSoft Corp | Best Aviation SEO Services...
KEYWORDS :[AeroSoft Corp Finest in Asia, Aviation SEO in
Asia,Linkbuilding, Domain Parking - AeroSoft Corp | Best
Aviation SEO Services in Asia, AeroSoft Corp Aviation
classified ads in India ]
Eg : Best Study Material For All Professional...
KEYWORDS : [Best Study Materials for BE, MBA, MCA, Best books Best MCA
college, Top Colleges of India| | Notes |Notes for mca
students | MCA Syllabus | MCA Colleges | online MCA - Best
MCA study Material | MCA books | Best MCA college ">]
Also link building, image search optimization, etc helps a professional
to increase his/her online presence and capture a hold on the very vast
8. What are the good tools there on Internet ? How a SEO Professional can take full use of them ?
Some of the good tools on internet and their uses to a SEO Professional are listed below :
1.Screenr.com a free Screen-cast service that I use for quick tutorials.
2.Camtasia same as screenr.com but it cost 190 dollars, of course it has more features!
3.Bit.ly the famous link shortener! Adding a + at the end of each url and you get very useful stats.
4.Minus.com Save files online. If you are clever you can get up to 50 gigabytes for free.
5.Imgbox.com saving photo onlien is free!
6.Sugarsynch just like dropbox with some smart features.
7.Picasaweb.google.com where I save family picture and blogue pictures.
8.Only2clicks.com another solution for bookmarking. I use extensively Delicious.com!
9.Vox.io a skype alternative.
10.Skype use it all the time.
11.Wordle.net word clouds .
12.Plus.google.com, the new social network.
13.Linkedin.com best place for networking.
14.Tweetedtimes.com my twitter news letter.
15.Tumblr.com The best blogging plate-form to my opinion.
9.What is Branding ? What is Co-Branding ?How will you Brand your
Product / Project?
'Branding' is the process involved in creating a unique name and image
for a product in the consumers' mind, mainly through advertising
campaigns with a consistent theme. Branding aims to establish a
significant and differentiated presence in the market that attracts and
retains loyal customers.
Eg : AeroSoftCorp.com is a renowned brand in Aviation SEO industry.
A brand is often the most valuable asset of a Corporation. Brand owners
manage their brands carefully to create shareholder value, and brand
valuation is an important management technique that ascribes a money
value to a brand, and allows marketing investment to be managed to
maximize shareholder value.
Proper branding can result in higher sales of not only one product, but
on other products associated with that brand. For example, if a reader
trust the blogger then he will follow his blogs regularly.Brand is the
personality that identifies a product, service or company (name, term,
sign, symbol, or design, or combination of them) and how it relates to
key constituencies: customers, staff, partners, investors etc.
Branding is a very important tool used in internet marketing. It is one
of the most valuable elements in advertising and helps to keep people
engaged by offering special and unique qualities or characterstics.
Branding of a product/project seeks careful brand management relevant to
the target audience.It should represent the sum of all valuable
qualities of a product to the consumer.A brand which is widely known in
the marketplace acquires brand recognition. When brand recognition
builds up to a point where a brand enjoys a critical mass of positive
sentiment in the marketplace, it is said to have achieved success. Brand
recognition is most successful when people can state a brand without
being explicitly exposed to the company's name, but rather through
visual signifiers like logos, slogans, and colors.
For eg : Puma is known by its symbol 'tiger' , AerSoftCorp is known by
its logo of an Aeroplane ,etc
'Co-branding' is a marketing partnership between at least two different
brands of goods or services. Cobranding is a useful strategy for many
businesses seeking to increase their sales and cash flow. Many different
types of businesses use this strategy, such as retailers, restaurants,
car makers and electronics manufacturers. Studies indicate that
cobranding is an effective method of increasing customer loyalty.
Co- branding may be explaned like the partenership between my branding
as an individual and AeroSoftCorp's branding as a company. We together
can achieve our goals more effeciently. In the online world there have
been fewer co-branding successes. Furthermore, many online companies
think they are pursuing co-branding when in fact they are pursuing
strategic partnerships. Partnerships, which have different goals than
co-brands, are a way of leveraging a corporation’s own strengths and
softening its weaknesses via a joint effort with another firm.
10 What is Webmaster tools ? Explain Bing and Yahoo Webmaster tools ?
Webmaster tools are the tools which provides you with detailed reports
about your pages' visibility. Like,Google Webmaster Tools is Google's
free service for webmasters. It is a free program that will help the
average user understand how Google sees the website.It is part of a
marketing effort to reach out to Webmasters and promote Google services.
This is borne out by the fact that the tool does NOT cover search
results from other search engines, such as Bing, Yahoo, or Baidu -
something that is not clearly highlighted and understood by users.
Bing and Yahoo Webmaster Tool are a search service as part of
Microsoft's Bing search engine which allows webmasters to add their
websites to the Bing index crawler. The service also offers tools for
webmasters to troubleshoot the crawling and indexing of their website,
sitemap creation, submission and ping tools, website statistics,
consolidation of content submission, and new content and community
Bing announced two new features for Bing Webmaster Tools. First, you can
now see more details on malware issues impacting your site and be able
to submit a malware re-evaluation request. Second, you can now geo-
target specific pages, directories or your whole site within Bing
Surbhi Maheshwari [MBA Fin / Mktg ]
On Line Assistence :
Gtalk : SurbhiM.AeroSoft@gmail.com
Y! Messenger : SurbhiM.AeroSoft@yahoo.com
Rediff Bol : SurbhiM.AeroSoft@rediffmail.