Sunday, 30 June 2013

Things Which Will Make You A Bad Blogger


Please avoid following if you really wana good Blogger.

 1. Copy Paste job : Blogging is not a copy paste job. I have seen several bloggers  who will just open an existing blog of their choice and copy paste the content into their own blog. That's what they call updating their blogs. Fellas! No matter how much happy you were while doing that, but that will never gonna earn you even a single penny. Take this seriously that you might even get blocked for doing this, or maybe something legal may come up for you. Copy pasting should be a big no-no.

 2. Mighty Hits : Creating a blog and updating it with a nice original post is definitely a good start, but expecting some thousand viewers just after posting it is not practical. Blogging is not an overnight thing, it require time. Do not lose hope even if you are not getting enough views on your posts even after months. Many bloggers stop blogging looking at the initial results. Give it time and it will give you results.




 3. Personal stuff's personal : No one (other than your close friends and relatives) have any interest or time to read your personal stuffs (until it gives some moral/message). Ignore posting what you did over weekend, whom do you like in your class, or other crap. Blogging has never been about you, it's about your readers. Make them a part of it than focusing it on you.

 4. Promote, don't spam : There is a huge difference between promoting and spamming. Many of the new bloggers will start irritating people with messages over messages on the same thing. It is not bad to inform them of the new posts you have posted, but do not overdo it. Same thing applies while posting comments on other blogs and forums. You should not copy paste a same text to every place.

 5. Misleading Blog Title : A perfect Blog Title matters a lot as that's the first thing which tells about your blog. If the title is interesting, people would want to go ahead and read the posts. Do not make it sound stupid and loose anyone who comes to visit your blog.

 6. Publishing rarely : "Blogging is my passion, but I do not get much time for it". Are you kidding me? Those wanna be are nothing but time killing bloggers. Many bloggers have the same thoughts and they update their blog once in a month or maybe be in over more duration. That is not going to do anything for you, my dear. Get your ass off and start updating frequently.

 7. Absent on social media : You may be using the best possible promotion technique but your loyal base starts with a social media profile. Having your presence on Facebook or Twitter increase your chances to be read by more people.





 8. You got it small : You might be posting original post but it should not be too small. I have come across bloggers who just write couple of sentences for every post. Keep in mind that you are posting comments to other blogs, you are writing something for yourself. Your blog post should be at least 150-200 words in size. At the same time, ignore writing Research Paper kind of things as well.

 9. Readers? lol : Your readers are very important for you. There are plenty of readers who would love to be loyal to you if you value them. Reply to the comments regularly and keep them engaged. Many bloggers end their blog post with a question for their readers, but never bother to read those comments and reply to you. I am sorry but you are being rude. If they need to read your content, you need them too. So behave!

 10. Language sucks : You might be writing the best of the content, but if you are not proofreading your content, your readers are not going to like it. Make it a habit to proofread whatever you post as it does not take more than couple of minutes.

 If you are spending couple of hours every week in Blogging, I am sure you are just not passing your time. It is always good to take care of thing which have been mentioned above as that will increase the worthiness of your blog.

 If you have anything to add on the above ten points, feel free to post that in the comments.

 Any questions? Any concerns? Ask it in the comments.

 Do not forget to FOLLOW and BOOKMARK the blog.

Regards,


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager [ Finance / Mktg  ] 
On Line Assistence :


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Sunday, 23 June 2013

Mutual Fund

MUTUAL FUNDS
  

OVERVIEW
Mutual Fund is the pool of the money, based on the trust who invests the savings of a number of investors who shares a common financial goal, like the capital appreciation and dividend earning. The money thus collected is then invested in capital market instruments such as shares, debenture, and foreign market. Investors invest money and get the units as per the unit value which we called as NAV (net assets value). 

Mutual fund is the most suitable investment for the common man as it offers an opportunity to invest in diversified portfolio management, good research team, professionally managed Indian stock as well as the foreign market.  

The main aim of the fund manager is to take the scrip that have under value and in future will be rising, then fund manager sell out the stock. Fund manager concentrate on risk – return trade off, to minimize the risk and maximize the return through diversification of the portfolio. The most common features of the mutual fund unit are low cost.


MUTUAL FUNDS : STRUCTURE IN INDIA  
For anybody to become well aware about mutual funds, it is imperative for him or her to know the structure of a mutual fund. We will start our understanding by looking at the mutual fund structure in brief.  


Mutual Funds in India follow a 3-tier structure:-
 There is a Sponsor (the First tier), 
 A Public Trust (the Second tier), and
The Asset Management Company (the Third tier).

THE SPONSOR
The sponsor is a person who thinks of starting a mutual fund. The Sponsor approaches the Securities & Exchange Board of India (SEBI), which is the market regulator and also the regulator for mutual funds.  
Not everyone can start a mutual fund. SEBI checks whether the person is of integrity, whether he has enough experience in the financial sector, his networth etc. Once SEBI is convinced, the sponsor creates a Public Trust (the Second tier) as per the Indian Trusts Act, 1882. 

THE TRUSTEE
Trusts have no legal identity in India and cannot enter into contracts, hence the Trustees are the people authorized to act on behalf of the Trust. Contracts are entered into in the name of the Trustees. Once the Trust is created, it is registered with SEBI after which this trust is known as the mutual fund.   
It is important to understand the difference between the Sponsor and the Trust. They are two separate entities. Sponsor is not the Trust; i.e. Sponsor is not the Mutual Fund. It is the Trust which is the Mutual Fund.  
The Trustees role is not to manage the money. Their job is only to see, whether the money is being managed as per stated objectives. Trustees may be seen as the internal regulators of a mutual fund.  

THE AMC
The role of the Asset Management Company is to manage investor’s money. Trustees appoint the Asset Management Company (AMC), to manage investor’s money. The AMC in return charges a fee for the services provided and this fee is borne by the investors as it is deducted from the money collected from them. The AMC’s Board of Directors must have at least 50% of Directors who are independent directors. The AMC has to be approved by SEBI. The AMC functions under the supervision of it’s Board of Directors, and also under the direction of the Trustees and SEBI. It is the AMC, which in the name of the Trust, floats new schemes and manage these schemes by buying and selling securities. In order to do this the AMC needs to follow all rules and regulations prescribed by SEBI and as per the Investment Management Agreement it signs with the Trustees.  
If any fund manager, analyst intends to buy/ sell some securities, the permission of the Compliance Officer is a must. A compliance Officer is one of the most important persons in the AMC. Whenever the fund intends to launch a new scheme, the AMC has to submit a Draft Offer Document to SEBI. This draft offer document, after getting SEBI approval becomes the offer document of the scheme. The Offer Document (OD) is a legal document and investors rely upon the information provided in the OD for investing in the mutual fund scheme. The Compliance Officer has to sign the Due Diligence Certificate in the OD. This certificate says that all the information provided inside the OD is true and correct. This ensures that there is accountability and somebody is responsible for the OD. In case there is no compliance officer, then senior executives like CEO, Chairman of the AMC has to sign the due diligence certificate. The certificate ensures that the AMC takes responsibility of the OD and its contents.

THE ROLE OF A CUSTODIAN  
A custodian’s role is safe keeping of physical securities and also keeping a tab on the corporate actions like rights, bonus and dividends declared by the companies in which the fund has invested. The Custodian is appointed by the Board of Trustees. The custodian also participates in a clearing and settlement system through approved depository companies on behalf of mutual funds, in case of dematerialized securities. In India today, securities (and units of mutual funds) are no longer held in physical form but mostly in dematerialized form with the Depositories. The holdings are held in the Depository through Depository Participants (DPs). Only the physical securities are held by the Custodian. The deliveries and receipt of units of a mutual fund are done by the custodian or a depository participant at the instruction of the AMC and under the overall direction and responsibility of the Trustees.  Regulations provide that the Sponsor and the Custodian must be separate entities.   

THE ROLE OF A REGISTRAR AND TRANSFER AGENTS  
Registrars and Transfer Agents (RTAs) perform the important role of maintaining investor records. All the New Fund Offer (NFO) forms, redemption forms (i.e. when an investor wants to exit from a scheme, it requests for redemption) go to the RTA’s office where the information is converted from physical to electronic form. How many units will the investor get, at what price, what is the applicable NAV, how much money will he get in case of redemption, exit loads, folio number, etc. is all taken care of by the RTA.
              
 WHAT IS AN NFO?  
Once the 3 – tier structure is in place, the AMC launches new schemes, under the name of the Trust, after getting approval from the Trustees and SEBI. The launch of a new scheme is known as a New Fund Offer (NFO). We see NFOs hitting markets regularly. It is like an invitation to the investors to put their money into the mutual fund scheme by subscribing to its units. When a scheme is launched, the distributors talk to potential investors and collect money from them by way of cheques or demand drafts. Mutual funds cannot accept cash. (Mutual funds units can also be purchased on-line through a number of intermediaries who offer on-line purchase / redemption facilities). Before investing, it is expected that the investor reads the Offer Document (OD) carefully to understand the risks associated with the scheme. 

INVESTOR’S RIGHTS & OBLIGATIONS  
Some of the Rights and Obligations of investors are :-  
♦ Investors are mutual, beneficial and proportional owners of the scheme’s assets. The investments are held by the trust in fiduciary capacity (The fiduciary duty is a legal relationship of confidence or trust between two or more parties).  
♦ In case of dividend declaration, investors have a right to receive the dividend within 30 days of declaration.  
♦ On redemption request by investors, the AMC must dispatch the redemption proceeds within 10 working days of the request. In case the AMC fails to do so, it has to pay an interest @ 15%. This rate may change from time to time subject to regulations.  
♦ In case the investor fails to claim the redemption proceeds immediately, then the applicable NAV depends upon when the investor claims the redemption proceeds.  
♦ Investors can obtain relevant information from the trustees and inspect documents like trust deed, investment management agreement, annual reports, offer documents, etc. They must receive audited annual reports within 6 months from the financial year end.  
♦ Investors can wind up a scheme or even terminate the AMC if unit holders representing 75% of scheme’s assets pass a resolution to that respect.  
♦ Investors have a right to be informed about changes in the fundamental attributes of a scheme. Fundamental attributes include type of scheme, investment objectives and policies and terms of issue.  
♦ Lastly, investors can approach the investor relations officer for grievance redressal. In case the investor does not get appropriate solution, he can approach the investor grievance cell of SEBI. The investor can also sue the trustees.  
The offer document is a legal document and it is the investor’s obligation to read the OD carefully before investing. The OD contains all the material information that the investor would require to make an informed decision. 



Regards,


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :
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Blogs are great tools that every online marketer can use to drive

1. Why Blogging is Important  for Web Developers and SEO Professionals?

Blogs are great tools that every online marketer can use to drive 

traffic to a website. A few years ago, blogging was used as personal 

hobby where persons shared their views, expressed their feelings on 

certain subjects of their interest but now the scenario has changed.
Today, Blogging has become very much necessary for Web Developers and 

SEO Professionals for the promotion of their sited as it lead to bulid 

up more organic traffic. They use blogging as one of the online 

promtional tool.
The main one aspect of blogging is that it  help an SEO Proffesional to 

develop trust among its customers and build strong clintele as fulfiling 

customers' expectations are the ultimate goal of any SEO company.

Secondly, an updated and intersting blogging helps in increasing 

connectivity with the readers which helps to generate more and more 

leads.

Thirdly, Blogging is a perfect medium of interaction globally and 

provides with a wide range of potential customers.

Fourthly, it helps a SEO Professional to improve its SEO ranking through 

its knowledgeable blogs which gives him recognition on various search 

engines like yahoo.com, google.com, etc

Fifthly, Blogging helps in generating instant feedbacks from the 

customers or readers throgh their comments.

Thus , blogging can be used to promote a launch of a new product, to 

promote a website,to increase web traffic on a site or to attract more 

customers.



2. What is the Importantance of on line chating  for an SEO 

Professionals ?
Why a Professional  Profile Picture is very Important for SEO ?


SEO professionals are the iconic knowledge workers.SEO is a service, and 

like all services, it’s not just about the product. It’s also about the 

after sales, the pre sales, the customer relations and customer 

satisfaction. No matter how good you get, if you cannot keep your 

customer happy, then you may not be around for very long. And online 

chatting helps you to recieve instant feedback from your customers and 

solve their queries in hand so that they remain satisfied.

Social networking is very important for any SEO Professional to keep the 

audience engaged and this can be very much affected by your personality 

which is potrayed by your profile picture. 
There is a famous saying: " what you see is what you believe." 

Whether you are a corporate, a start up, a growing company, a designer 

or just an individual,a proper professional profile picture should be 

uplaoded. This will also help one in branding himself/herself.



3. How an Smart  SEO Professionals can take full Advantage of Global 

Recession ?

Global recession is a period of international economic downturn.A 

decrease in income is the major effect of recession in the economy. As 

persons try to save more, this reduces sales therefore there is a result 

of no profits. People try to become money savers. This leads to cost cut 

in marketing and advertisements of their products but a proficient 

Webmaster can see an opprtunity here as well by using his online 

marketing skills and promotion through blogs, emails, online banners and 

advertisements on websites,etc. as the recession time will never affect 

the internet usage.


4. What is Productivity ? Why it is very Important for Web Developers in 

Global Recession ?

Productivity is the ratio of output to its input. It is the measure of 

quality of having power to produce results even with less resources.
In other words, Productivity is a critical determinant of cost 

efficiency.
For Eg. : The productivity for a SEO professional will be the numbers of 

hits and clicks i.e. the amount of traffic he is able to generate on his 

website.

Bad times are hard on overweight companies and over-leveraged start-ups, 

but can be kind to small agencies and internet savvy people. The 

qualities that help a SEO Professional land a project are the same in 

good times or bad. Suppose if things are slow, email former clients, 

focus the email on wishing them a happy holiday and asking how they’re 

doing. This will help you in maintaining the relations with customers 

and also retaining those customers.As a bonus, once the recession ends, 

your hard-won account management skills will help you take your business 

to the next level. Thus, Productivty growth is improtant to any kind of 

industry to meet its obligations and improve its competitiveness in the 

market.


5. What is Link Building ? Why it is very Important for an Web Developers in Global Recession ?

For search engines that crawl the web, links are the streets between 

pages.Through links, engines can not only analyze the popularity of a 

website & page based on the number and popularity of pages linking to 

them, but also metrics like trust, spam, and authority. Trustworthy 

sites tend to link to other trusted sites, while spammy sites receive 

very few links from trusted sources.

Link building, can be said as another essential aspect of professional 

SEO services, can seriously increase the popularity of a website among 

the top search engines,these services form cost-effective and affordable 

SEO service.
Link building may be 1-way , 2-way, 3-way or 4-way depending on the need 

a person. Link building can also be developed through "search image 

optimization" which acts as a very serious work tool.

Links aren't everything in SEO, but search professionals attribute a 

large portion of the engines' algorithms to link-based factors. 

One of the best example is that of Google which uses links to measure 

the authority of web pages. If a web page attracts links from other 

pages Google's algorithm,the software it uses to rank pages and decide 

which page is number one for a search result, increases the importance 

of a page.
Following certain strategies of link building will help a SEO Profession to cope up with the recessional period :

1. Create a blog
Creating content on a consistent basis not only builds links internally,  but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies.

2. Interlink
This is something that most people overlook, but it is one of the best 

way of link building.Internal links are HUGE for link building because 

you can control everything about them, from the location on the page to 

the anchor text.

3. Resources/Links Pages
Other webmasters have created links or resource pages, and these are 

legitimate opportunities to get links. If the links on that page are 

relevant, you've got a chance.

4.Profile link
If you sign up to become a member for a site, you'll get a link in your 

profile. Well, not every site. Some sites will allow quality links in 

your profile, while others won't.
Also uploading of your professional profile picture will help you in 

developing recognition.

5.Ask people you know for a link
Though organic web traffic is preferable but to overcome recessional 

effects you can ask people to add up the links. Whether it's your 

friends, relatives, employees, colleagues, business partners, clients, 

or anyone else, ask them for a link. Someone you know has a website or 

blog, so take advantage.

The other ways may be through videos submission, user rating 

reviews,build relationships, link outs, research competitors,etc.



6. Why some Technical knowledge of Products is Important for SEO 

Professionals ?

A SEO professional should be creative,technical,strategic and analytic 

in his/her thinking i.e. he should be a multidimensional talented 

person. A professional in internet marketing services shoul have diverse 

range of technical knowledge in the best manner possible.
Search Engine Optimization is all about innovations and optimizing the 

websites and web pages and improving the volume and quality of traffic 

to these sites via natural search results.
Web designing and SEO go hand in hand,therefore an individual who is the 

part of SEO service industry should be technically proficient.Thy should 

know the use of graphic software, front-end development tools and 

technologies such as HTML, CSS and JavaScript etc.


7. How a good presence on Internet can make work easy for a  Smart  Web 

Developers and SEO Professionals  ?

In the era of modernization and globalization , Internet has proved to 

be a boom to all. Today, its very easy to reach out to all the potential 

customers not only to India but all over the world. And this can be 

efficiently achieved by the use of tools provided by internet. 
Online presence is the best way to reach today's customers.With more 

people shopping, hiring services, and searching for products online, 

your website may be the only way some of your customers do business. 

Search Engine Optimisation (SEO) is one of the main components of a well 

designed website. By making the most of search engine algorithms, SEO 

can connect you with potential customers that can make your business 

more successful.

A well proficient SEO use keywords in his advertisements, blogs, 

banners,articles that put their websites at the top os serach engine 

rankings. These keywords help the search engines to put your websites on 

top when a potential customer searches for the product or service you 

offer.
Eg : AeroSoft Corp | Best Aviation SEO Services... 
KEYWORDS :[AeroSoft Corp Finest in Asia, Aviation SEO in           

Asia,Linkbuilding, Domain Parking - AeroSoft Corp | Best           

Aviation SEO Services in Asia, AeroSoft Corp Aviation           

classified ads in India ]

Eg : Best Study Material For All Professional... 
KEYWORDS : [Best Study Materials for BE, MBA, MCA, Best books Best MCA   

         college, Top Colleges of India| | Notes |Notes for mca          

  students | MCA Syllabus | MCA Colleges | online MCA - Best            

MCA study Material | MCA books | Best MCA college ">]

Also link building, image search optimization, etc helps a professional 

to increase his/her online presence and capture a hold on the very vast 

internet market.


8. What are the good tools there on Internet   ?  How a SEO Professional can take full use of them  ? 

Some of the good tools on internet and their uses to a SEO Professional are listed below :
1.Screenr.com a free Screen-cast service that I use for quick tutorials.
2.Camtasia  same as screenr.com but it cost 190 dollars, of course it has more features!
3.Bit.ly  the famous link shortener! Adding a + at the end of each url and you get very useful stats.
4.Minus.com Save files online. If you are clever you can get up to 50 gigabytes for free.
5.Imgbox.com  saving photo onlien is free!
6.Sugarsynch just like dropbox with some smart features.
7.Picasaweb.google.com where I save family picture and blogue pictures.
8.Only2clicks.com another solution for bookmarking. I use extensively  Delicious.com!
9.Vox.io a skype alternative.
10.Skype  use it all the time.
11.Wordle.net word clouds .
12.Plus.google.com, the new social network.
13.Linkedin.com best place for networking.
14.Tweetedtimes.com my twitter news letter.
15.Tumblr.com  The best blogging plate-form to my opinion.


9.What is Branding ? What is Co-Branding ?How will you Brand  your 

Product / Project?

'Branding' is the process involved in creating a unique name and image 

for a product in the consumers' mind, mainly through advertising 

campaigns with a consistent theme. Branding aims to establish a 

significant and differentiated presence in the market that attracts and 

retains loyal customers.
 Eg : AeroSoftCorp.com is a renowned brand in Aviation SEO industry.

A brand is often the most valuable asset of a Corporation. Brand owners 

manage their brands carefully to create shareholder value, and brand 

valuation is an important management technique that ascribes a money 

value to a brand, and allows marketing investment to be managed to 

maximize shareholder value. 

Proper branding can result in higher sales of not only one product, but 

on other products associated with that brand. For example, if a reader 

trust the blogger then he will follow his blogs regularly.Brand is the 

personality that identifies a product, service or company (name, term, 

sign, symbol, or design, or combination of them) and how it relates to 

key constituencies: customers, staff, partners, investors etc. 
Branding is a very important tool used in internet marketing. It is one 

of the most valuable elements in advertising and helps to keep people 

engaged by offering special and unique qualities or characterstics.

Branding of a product/project seeks careful brand management relevant to 

the target audience.It should represent the sum of all valuable 

qualities of a product to the consumer.A brand which is widely known in 

the marketplace acquires brand recognition. When brand recognition 

builds up to a point where a brand enjoys a critical mass of positive 

sentiment in the marketplace, it is said to have achieved success. Brand 

recognition is most successful when people can state a brand without 

being explicitly exposed to the company's name, but rather through 

visual signifiers like logos, slogans, and colors.
  For eg : Puma is known by its symbol 'tiger' , AerSoftCorp is known by 

its logo of an Aeroplane ,etc

'Co-branding' is a marketing partnership between at least two different 

brands of goods or services. Cobranding is a useful strategy for many 

businesses seeking to increase their sales and cash flow. Many different 

types of businesses use this strategy, such as retailers, restaurants, 

car makers and electronics manufacturers. Studies indicate that 

cobranding is an effective method of increasing customer loyalty.
Co- branding may be explaned like the partenership between my branding 

as an individual and AeroSoftCorp's branding as a company. We together 

can achieve our goals more effeciently. In the online world there have 

been fewer co-branding successes. Furthermore, many online companies 

think they are pursuing co-branding when in fact they are pursuing 

strategic partnerships. Partnerships, which have different goals than 

co-brands, are a way of leveraging a corporation’s own strengths and 

softening its weaknesses via a joint effort with another firm. 


10 What is Webmaster tools ?  Explain Bing and Yahoo Webmaster tools ?

 Webmaster tools are the tools which provides you with detailed reports 

about your pages' visibility. Like,Google Webmaster Tools is Google's 

free service for webmasters. It is a free program that will help the 

average user understand how Google sees the website.It is part of a 

marketing effort to reach out to Webmasters and promote Google services. 

This is borne out by the fact that the tool does NOT cover search 

results from other search engines, such as Bing, Yahoo, or Baidu - 

something that is not clearly highlighted and understood by users.


Bing and Yahoo Webmaster Tool are a search service as part of 

Microsoft's Bing search engine which allows webmasters to add their 

websites to the Bing index crawler. The service also offers tools for 

webmasters to troubleshoot the crawling and indexing of their website, 

sitemap creation, submission and ping tools, website statistics, 

consolidation of content submission, and new content and community 

resources.
Bing announced two new features for Bing Webmaster Tools. First, you can 

now see more details on malware issues impacting your site and be able 

to submit a malware re-evaluation request. Second, you can now geo-

target specific pages, directories or your whole site within Bing 

Webmaster Tools. 



Regards,

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :











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